BRAND
Diaspora Skincare
MY ROLE

Brand Identity
Packaging
Prototyping
UI Design

SUMMARY
African Luxury Skincare start-up, Diaspora, wanted to introduce themselves to the world with a firm statement. Handcrafted by an intimate community of village natives in Abeokuta, Nigeria, it was imperative the brand's identity communicated 'natural creativity'. I was commissioned to create the logotype, packaging and the website's UI.
ABOUT THE PROJECT

In the deep pockets of Abeokuta, Nigeria lies some of the world’s most rare beauty ingredients loaded with properties that are proven nourish your skin in more ways than one. The ingredients are hand-picked and hand-processed by the local people and are then turned into balms and creams.

There is an all-important social part of the brand that plays a major role in its success. The profits generated from the sale of a product gets put to work by funding school fees of the children in the Abeokuta community as well as paying fair wages to employees and cultivating the lands in which these rare ingredients are grown.

Taking inspiration from the natural ingredients used in these products, the design direction would utilise clean typography and warm colours (logotype and general layout), intricate hand-drawn illustration (packaging) and sleek motion (website interactions).

PROJECT GOALS
Create a brand identity to enhance the natural origins of the products.
Appeal to a nature-conscious audience.
Innovate a way to incorporate the story of the people behind the product.
UX RESEARCH METHODS
This is some text inside of a div block.
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LEARNINGS

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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