BRAND
TYD
MY ROLE

Editor-in-Chief
Director of Design & UX
Content Creation
UI Design
Brand Identity
Adobe Digital Publishing Suite

SUMMARY
In 2013, I co-founded a digital iPad and iPhone app called TYD [The Young Director] a fully-interactive business, fashion and luxury lifestyle magazine for aspiring and established entrepreneurs under-30. With a zero-budget, together with my Wife, Blessing Platinum-Williams, we powered through curating a bi-monthly publication from enlisting favours from high-esteemed photographic teams to writing the articles and publishing the app.
ABOUT THE PROJECT

Over the 3+ plus years of publishing this dynamic magazine, the content, design and experience was always evolving. Every issue was a step-up from the last with regards to sleeker designs, better-written features, engaging interaction design. The user experience was tweak almost every issue to the point where the app became an intuitive experience with users grasping its navigational and interactive features.

It was, indeed, a proud moment in our lives. A two-person team, publishing a beautifully-crafted, inspirational and challenging magazine from a tiny desk in their open-plan lounge of their one-bedroom box apartment - on a zero-budget!

The magazine reflected the lifestyle of a successful entrepreneur in their 20s. It was fun, sexy and high-energy and whilst proving to be a source of motivation for its readers and editors alike.

PROJECT GOALS
Create an ever-evolving magazine experience that encapsulates the journey of an entrepreneur.
Maintain a high-end content aesthetic with commercial attraction.
Steadily grow a subscriber base of engaged readers.
UX RESEARCH METHODS
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LEARNINGS

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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